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OUR STORY
Lived, not learned
Friends & Company is built on a lineage of weavers and dye masters.
The knowledge we hold was not authored — it was inherited.
We have always worked quietly, believing that true craft does not need to announce itself.
Our rugs are shaped by time, touch, and the patience of those who weave them.
This is our way.
And we continue it with care.
Origin
Friends And Company is built on loyalty, trust, and lasting relationships.
Our clients know they are entering genuine, long-term partnerships grounded in integrity and mutual respect.
Our story is deeply personal.
Our legacy began with our great-grandfather, grew under the guidance of our grandfather, and was strengthened by our father, each passing down a commitment to craftsmanship and pride in our work.
Today, as two friends and business partners, we continue this lineage.
Friends And Company is our way of honoring where we come from and sharing that heritage of care, artistry, and devotion with homes and design spaces around the world.
Craftsmanship
Our rugs are handcrafted in India, where weaving is a skill passed from one generation to the next, just as our legacy has been.
Every Friends And Company piece is made entirely by hand, ensuring individuality and character in each rug.
We work closely with trusted manufacturers and weaving families we have known since day one.
Together, we oversee each stage of production: sourcing raw materials, spinning and dyeing yarns, weaving, washing, and finishing.
This hands-on approach ensures quality, longevity, and responsible craftsmanship. It also allows us the freedom to experiment with materials, textures, and techniques, whether the project is intimate or large-scale.
No idea is too small, and no vision is too ambitious.